the Work.

Square D “Get Pumped” B2B Sales Promotion The Ask: Boost sales of the QO product line during the fall months. The Audience: Electrical contractors across Canada. Our Strategy: A sales promotion linking winning to purchase incidence. The Medium: Direct mail, trade publication ads, in-store displays, scratch-&-win tickets and ballots for on-site distribution.

Schneider “InFocus Modules” Program The Ask: Support key product line sales in-store. The Audience: Authorized electrical distributors across Canada. Our Strategy: Provide “modules” that work with existing in-store POP and relevant training information. The Medium: In-store POP, employee training manual, sales sheets and manager’s tool kit.