the Work.

Hydro One Networks “Welcome” Package The Ask: Welcome and inform new customers. The Audience: Newly acquired business and residential customers on database. Our Strategy: As their new electricity supplier,highlight all the services Hydro One puts at your fingertips. The Medium: Solo direct mail and print ads in community newspapers.

Hydro One Networks “Province-Wide 1-800 Launch” Package The Ask: Inform businesses there’s a new and easier way to reach us and do business with us. The Audience: High-volume usage customers in northern Ontario. Our Strategy: “Simplicity is calling”. The Medium: Handout by senior staff to customers.