the Work.

Woodbine “Turf Lounge” Sales Kit The Ask: Support group sales at Toronto’s newest dining lounge located in the heart of the financial district. The Audience: Local-area businesses, event planners andsocial directors. Our Strategy: “Be as discerning as the clientele we serve.” The Medium: Corporate sales kit inclusive of brochure, customized envelope, personalized letter, special information pages and gift certificates.

Mohawk “Quick Pick 7” Promotion The Ask: Increase on-track horse racing wagering. The Audience: On-site dining customers, horse racing bettors and slot machine players. Our Strategy: De-mystify betting on the ponies with a “quick pick” scratch-and-win game card promotion. The Medium: Game card and on-site POP materials.