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| Woodbine “HPIBet.com” Product Launch The Ask: Introduce an all-new, online betting channel to Woodbine’s HorsePlayer Interactive account holders. The Audience: Woodbine customer database. Our Strategy: Celebrate being the first and only legal online horse wagering service in Canada. The Medium: Solo mail. |
Woodbine “Champions” Traffic Driver The Ask: Drive more bums and more bets at 26 Champions off-track betting locations across the GTA. The Audience: Woodbine customer database. Our Strategy: Merchandise value with a 40-page book of savings coupons. The Medium: First-class solo mail. |
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