the Work.

Blue Jays “Hinske” B2C Mailing The Ask: Pre-sell “5-game Flex Pack” tickets in the months of November and December. The Audience: Blue Jays single-game customers who purchased tickets to fewer than 5 games the previous season. Our Strategy: Leverage American League rookie-of-the-year Eric Hinske, and link it to a pair of special offers: a free bobblehead doll, plus a free ticket to Opening Day. The Medium: Solo mail.

Blue Jays “Golf” Partnership The Ask: Generate qualified leads for the Blue Jays 10-game “Diamond Business Ticket Pack” product. The Audience: Toronto Board of Trade golf club members. Our Strategy: Link golf and baseball to stimulate purchase interest in Blue Jays mini-pack tickets. The Medium: Solo mail, e-mail and golf club POP.