the Work.

Blue Jays “Season-Ticket-Holder” Package The Ask: Produce a carrier to send tickets to high-value customers. The Audience: Season-ticket-holders. Our Strategy: Celebrate their patronage in an involving way, linked to the excitement of the upcoming baseball season. The Medium: Solo mail delivered by Federal Express.

Blue Jays "Wake-Up" B2B Mailing The Ask: Generate qualified leads for the Blue Jays 10-game “Diamond Business Ticket Pack” product. The Audience: Small-to-medium-size companies in the GTA. Our Strategy: Demonstrate how Blue Jays baseball tickets are an investment in their business and not a cost to their business. The Medium: Solo mail delivered by Federal Express.